tell them the truth
‘Tell Them The Truth’ is a campaign to demand transparency from industries that sell animal flesh and secretions. This is a campaign to call for the abolition of animal slavery & the animal holocaust.
This form of direct action protest involves creative styles of actions to capture public and media attention inside places where animal products are sold. This is predominantly supermarkets, butchers, restaurants and fast food companies. The purpose of this movement is to call out companies and industries who are lying to consumers as well as capturing consumer attention to question their food and lifestyle choices.
If you would like to organise a ‘Tell Them the Truth’ action, please get in contact with me.
topless dairy protest
The dairy industry is inherently cruel and a majority of consumers are unaware of the standard legal industry practices that occur on dairy farms. This includes the rape and forcible impregnation of dairy cows, the separation of calves from their mothers and the murder of male calves who have no commercial value to the industry.
The purpose of this action was to bring to light the horrors of the dairy industry as well as highlighting the reality of what dairy products fail to tell consumers about their products actually contain.
tell them the truth coles.
This action was a demand for Coles and Woolworths supermarkets to be transparent with their consumers. They are selling products that are mislabeled and use false information in their marketing of these products. Examples of this include “humane”, “free range”, “cage free”, and “RSPCA approved”. Most of these commonly accepted terms are not defined in nationally consistent legislation, which means there is a broad scope for consumer uncertainty as to their true meaning.
Consumers may be misled by the fact that labelling legislation does not require producers to disclose information about farm production methods, such as the use of sow stalls in piggeries and maceration of male chicks in the egg industry.
Traditionally, packaging uses positive imagery and ambiguous terms like ‘farm fresh’ or ‘grown nature’s way’ to describe animal-derived food products. In this way, producers shield consumers from the realities of intensive farming practices.
Regardless of labelling, an innocent being was enslaved, abuse and murdered for you to consume their flesh and secretions.
butchers action.
The term “humane slaughter” is an oxymoron that is contradictory in principle and impossible in practice, ‘Humane’ means to show compassion and benevolence, whilst ‘slaughter’ is an act of killing; blatant murder.
In other words, you can not humanely kill someone who wants to live. This is a marketing gimmick created by the meat, dairy and egg industries to make consumers feel comfortable with their choices and lead them to believe that they are making an ethical choice.
DON’T BUY THE HUMANE LIE!
mcdonald’s action.
Fast food chains like McDonald’s lie to their consumers and use misleading labelling and language in their advertising. For example, they name one of their products as a ‘Happy Meal’ which is a meal that caused the suffering and murder of defenceless beings.
McDonald’s are responsible for the mass murder of farmed animals.